Brand awareness is crucial for the success of any business, and commercial signage plays a big role in spreading the word about your business. If done right, your signage should grab the attention of passersby and invite them to step inside. However, if done wrong, your signs can have the opposite effect; they – and your business – can go completely unnoticed; or worse, they can make a bad impression on would-be customers.
Business Sign Mistakes to Avoid
Obviously, you want your signage to help your business, not hurt it. To help you get the most out of your signs, here’s a look at some of the most common business sign mistakes business owners make; mistakes that you should avoid at all costs.
You could have the most attractive, eye-catching, and persuasive signs, but if they’re placed in the wrong location, they aren’t going to do a whole lot for your business. If the sign is placed in an obscured spot (too low on the side of your building, for example), or if part of it is obstructed from view (by trees, for instance), prospective customers aren’t going to see it, and thus, they won’t come through the front door.
Unappealing Colors and Font
Generally, the public only has but a few seconds to see and register a sign, so you want to make sure that it’s not only easy to see, but that it’s visually appealing so that it resonates with them. As such, steer clear of anything that might turn off your audience, such as muted or jarring colors, or hard to read font.
A Busy Design
While your business might have a lot of values and you may want to communicate those values to your customers, including too much on your signage could end up confusing your customers. You only have a limited amount of space to work with, so instead of cramming it with a bunch of images, words, and colors keep things simple; stick to using just your logo, name, and a select combination of attractive hues.
Failure to Illuminate
In order to achieve its goal, signage needs to be attention-grabbing, and that means it needs to be visible in all types of lighting. Do you have to use neon lights? No. But it should definitely be illuminated in some way; for example, use LED lights or a few spotlights to make your signage easy to spot – and to read – when the weather is cloudy and after the sunsets.
If you want your signage to attract attention to your business, avoid the above-mentioned mistakes at all costs. For help designing a great display, consult with a professional commercial sign fabrication company.
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